Get to know the brand that's devoted to driving excellence.

Goodyear is one of the world’s largest tyre companies. It employs about 65,000 people and manufactures its products in 47 facilities in 21 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry.

Goodyear’s winged-foot trademark was inspired by a newel-post statuette of the Roman god Mercury in the home of Goodyear founder Frank Seiberling. Seiberling felt Mercury embodied many of the characteristics for which Goodyear products were known.

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1898

Goodyear is founded by Frank A. Seiberling and enters its first home: a strawboard factory on the banks of the Little Cuyahoga River in East Akron, Ohio, USA. The company is named in honour of Charles Goodyear, who discovered the rubber vulcanization process in 1839. The company makes horseshoe pads, bicycle and carriage tyres, sealing rings for canning, fire hose and even rubber poker chips.

1908

Henry Ford's Model T, fitted with Goodyear tyres, is a sensation with middle class consumers.

1964

Using Goodyear tyres, Craig Breedlove becomes the first man to top 600 miles (960km) an hour.

1971

The first tyres on the moon – Apollo 14's MET (Modularized Equipment Transporter) – was shod with Goodyear's XLT tyres.

1985

Goodyear supplies the first radial tyres for commercial aircraft.

1993

Goodyear introduces the Aquatred tyre, offering a revolutionary design which delivers high performance traction in both wet and dry conditions.

1997

Goodyear is first to win 350 F1 Grand Prix races.

1998

Goodyear celebrates its 100th anniversary.

2003

Goodyear stands at the pinnacle of drag racing, winning the most championships in both the professional and sportsman categories in the National Hot Rod and International Hot Rod Association competitions.

2004

Goodyear and NASCAR celebrate their 50th anniversary together. Goodyear is the longest-running sponsor of the sport.

2005

Goodyear launches RunOnFlat Technology – the next generation of run flat tyres available for all kinds of motorists. Goodyear tyres with RunOnFlat Technology are the first tyres that can run up to 80kph for 80km with punctures.

2009

Goodyear and NASA invent "Spring Tire" for moon – an energy efficient tyre that would not go flat.

2010

Goodyear Asia Pacific begins introducing the company’s proprietary Fuel Saving Technology into new tyres, letting drivers go further for less and reduce emissions.

2012

Goodyear’s Air Maintenance Technology™ is recognized by Time Magazine as one of the best inventions of 2012.

2012

Goodyear discovers that using soybean oil in tyres can potentially increase tread life by 10 percent and reduce the use of petroleum-based oil in the manufacturing process.

2014

Goodyear announces plans to convert waste from rice harvest to fuel-efficient tyre treads.

2015

Goodyear Asia Pacific introduces the “Road Therapy” campaign. Road Therapy recognizes the power of driving in transforming emotions.